Video is the latest marketing wave to hit Amazon.com, and this is increasingly important to on channel advertisers.
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Did you know that last year’s Cyber Monday was Amazon’s most successful sales day in history and is slated to increase by 15% in 2019? Did you know that more than 80% of consumers plan to make a purchase on either Black Friday or Cyber Monday in 2019?
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We suggest avoiding black hat tactics so that you don’t get banned by Amazon. If you are interested, there is a hat you can wear that is middle ground between white hat and black hat tactics.
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There are a few different ways that we use to discover new products to launch on Amazon. Sometimes we are shopping and can’t find the product that we are looking for, sometimes we experience activities that are a pain as we go about our day to day life, and sometimes we have to get a little more creative!
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I am so confident in the Transparency program that I feel like one of those guys who owns a credit protection company and puts their social security number in their radio ads.
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Everyone knows that product reviews are at the core of Amazon’s secret sauce as a marketplace. Sellers have gone above and beyond in trying to prop up their products while still remaining within (and often without) the Amazon Guidelines and Terms of Service. As Amazon has been trying to navigate this Black Hat storm, they’ve added another aspect to product reviews that have inadvertently made it even more difficult for Amazon Sellers.
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Under section 6.1 is a subsection saying that you will defend, indemnify, and hold harmless Amazon against any claims or losses. The short version, if sued you will take the brunt of any costs or punishment.
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Don’t let the mistakes of the past prevent you from making clear-headed decisions in the present. Go forth and prosper. Build your empire. Hire the agency. Try the ads again. The E-com game is a marathon and those with the stomach to persevere will triumph.
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Prime Day 2020 has come with many changes, and we aren’t totally in the clear just yet. What is usually the biggest sales event of the year, Prime Day typically falls around mid-July to pick up the slower summer sales months. Last we heard, the “leaked” Prime Day date was set for October 5th, but it seems there is more to be considered before we save the date.
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When you set up your Amazon Seller Central Account you can register for either Fulfillment By Amazon (FBA) or Fulfillment By Merchant (FBM). Depending on your business structure and your goals one of these fulfillment options might be the best for your brand, in some cases, you may opt to use both FBA and FBM.
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There are many changes coming to your business if you sell in the UK/EU on Amazon.
On January 1st, 2021, the UK plans to formally leave the EU. The current plan with Amazon is that starting on this date, sellers will no longer be able to fulfill EU orders from the UK fulfillment centers.
Here is Amazon’s official announcement:
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If you are Brand Registered on Amazon then you have access to a suite of features that other Amazon sellers don’t have access to. Amazon stays consistent with releasing new tools and features for their registered brands.
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I’m writing this blog post on July 23rd, 2020 so I’m guessing it will be somewhat irrelevant in the blink of an eye, but I persevere, as we all do!
There are so many changes happening with Amazon, it’s hard to keep track, but let’s highlight some of the most recent:
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Prime products rank better than non-Prime products because Amazon prioritizes fast shipping. Along with better ranking comes more sales and higher conversions, which can help you own the Buy Box.
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The biggest online shopping event of the year has been postponed yet again. Amazon’s Prime Day is typically mid-July, but COVID caused a push back to mid-September. And now we’ve just learned that the it’s getting pushed again to the week of October 5th.
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If you’ve been selling on Amazon for awhile, you know that Amazon doesn’t release Prime Day specifics until much closer to the actual event. That said, if you want to take advantage of this mega selling event, you’ll need to start prepping much sooner.
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Deciding what products to offer on Amazon can be difficult when you’re competing with thousands of other brands who are also trying to provide value to their customers and ultimately win the Buy Box. There are many strategies to use that give you a competitive edge and one of them is creating product bundles on Amazon.
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A few years ago when Emily and I had been running Fayfaire Clothing Co (baby and toddler clothing) on Amazon for some time, we decided to add a new product that we were 100% certain would be a hit with customers. Maybe even 110% sure.
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Inventory management has been an essential part of business long before the days of Amazon, only to evolve through different mediums of retail and e-commerce. The age-old practice of forecasting (or fortune-telling as it should really be called) when it comes to product demand still boils down to the same question: “How do we maintain enough inventory to stay in stock, while avoiding the liability of having excess?”
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