Amazon sellers have a love-hate relationship with their product reviews. Positive reviews are the lifeblood of a product page, promoting the product and positively influencing buying decisions. Negative reviews, unfortunately, can lead directly to a drop in sales, along with a lower visual star count that can be tough to bounce back from. As a seller, you naturally want to avoid this and wonder: what can I do?
Read MoreTen times out of ten I get asked this question when I’m talking to new and prospective clients. They want to know if their current ACoS is “good” or “bad” and what the target should be.
Read MoreVideo is the latest marketing wave to hit Amazon.com, and this is increasingly important to on channel advertisers. We’ve seen the shift to video format dominate other industries. Print market share has started to erode, Facebook’s image and posts have been edged out due to increasing video placement within feeds.
Read MoreThere are many different fulfillment options to choose from when selling your products on Amazon. If you aren’t familiar with the differences, it can be overwhelming choosing the fulfillment option that is best for you and your brand.
Read MoreIt’s time to act fast, because Black Friday & Cyber Monday preparations are in full swing. If you’re an Amazon Seller or Amazon Vendor, you need to take 3 action steps to get ready.
Read MoreIf you’re new to selling products on Amazon, then it’s likely you’re still in the “I don’t know what I don’t know” phase. If that’s the case, it’s best to do some up-front research to determine what’s necessary to be successful.
Read MoreFrom importing products to managing VAT, David Barry looks at the key issues for U.S. sellers wanting to sell on Amazon Europe. Selling on Amazon’s European marketplaces is tough for U.S. sellers.
Read MoreIf your brand was unlucky enough to have the plug pulled by Amazon Vendor last week, you may still be licking your wounds and figuring out what’s next. Or, as some brands have reported, perhaps your like-clockwork Purchase Order never showed up and you’re trying to figure out what it means.
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